Finding 01
How your concept scores, on this block.
The read scores your concept against everything Chicago has learned at the address, and shows you exactly where it lands.
Survival odds, 0 to 100
helping restaurant decisions go rightRestaurant decision intelligence · Chicago
The right concept, in the right space.
Chicago has run this experiment 21,000 times. The read turns that into an answer for the space, the concept, the tenant, or the deal in front of you.
Top-fit concepts survive four years at 81%. The read shows you which ones.
Second read · exampleStrong fit
2438 N Milwaukee Ave
79%4-year survival
citywide 61%
0%100%
+35 ptsBest-fit concept for this block. The read compares every concept and surfaces the strongest one.
CONCEPT-FIT MODEL · VALIDATED OUT-OF-TIMEn = 21,043
185Krecords analyzed, two decades deep
21Krestaurants, every concept the city has tried
65%head-to-head accuracy, validated out-of-time
Why a second read
The decision is made before opening day.
The concept. The address. The lease. By the time the doors open, the choices that matter most are already signed. The read brings 21,000 restaurants of Chicago experience to each one, so you commit with the confidence a veteran operator has earned.
What the read returns
Three findings on every address.
Each read comes back as a report. Findings, ranked by how much they sharpen the decision.
Finding 02
The concept the location wants.
The read compares concepts at your exact address and surfaces the best fit, often lifting predicted survival by 18 points.
+18 pts, best-fit conceptFinding 03
Economics you can underwrite.
Revenue bands calibrated against real operator sales, and going rents built from live Chicago listings, so you know whether the deal pencils before you negotiate.
Revenue + rent-per-SF bandsThe decisions we help go right
The same market, five different decisions.
A broker, an operator, a landlord, a lender, and a franchisor can all read the same city, and each gets the answer their decision turns on.
What should go in this space?
- Which concept is the strongest fit for this exact address
- Which brands are opening in your submarket right now
- What this space should actually lease for
- Which listing to show a given tenant first
Will my concept work here?
- How your concept scores at this address, and why
- What revenue to realistically expect
- Whether the rent you're being offered makes sense
Who should I lease to?
- Which tenant profile fits this property's own history
- Which growing brands take space like yours
- How much re-leasing risk this block carries
- Whether a "vacant" unit is actually vacant
Should we back this deal?
- How the applicant's concept scores at the proposed site
- How a brand has actually performed in Chicago, not nationally
- How the operator's track record has historically read
- Scores by API, straight into your underwriting flow
Where does the next unit go?
- Which submarkets are gaining formats like yours
- How your category performs across the city, block by block
- Fee load, build cost and disclosed sales across 75 brands, read from their own filings
- How franchisee sites score before the agreement is signed
Read against the record
The read has a track record.
Restaurants that scored in our top tier survived four years at 81%, against a 63% baseline. Tested out-of-time on 2,419 openings the model had never seen.
OBSERVATIONAL. SCORES ARE HISTORICAL, MEASURED ON OPENINGS FROM BEFORE THE TOOL EXISTED.
4-year survival by concept-fit score, 2018+ openings
Refreshed dailyLicense and inspection data refreshes daily; Google verification and rent bands refresh monthly. The read reflects the city as it stands today.
Built with Chicago operatorsMade by 2nd Gen Kitchens, in the field with restaurants across the city every day.
Two decades of historyEvery concept on every block since 2002, learned and re-learned as the city changes.
Order a read
Read the lease before you sign it.
One address, one concept, one report. Make this decision the one that goes right. Monthly plans add the live dashboards, so you can watch the market between decisions.
Free
$0
One full read a month: the score, its drivers, and the address's history.
Site Report
$29 once
The full second read on one address and concept.
Pro
$99 /mo
Free for 14 days. Unlimited reads, concept comparison, revenue bands. Plus live dashboards: who is scaling in Chicago, who is releasing space, and the figures behind 75 franchise brands.
Team
$499 /mo
Everything in Pro across five seats, for brokers and operators working the same market. Need scores by API? Talk to us.